ORION Request access

The Product Decision Engine

Your ad budget is funding products that can't win.

Google is excellent at campaign optimization — but it can only optimize on the signals it receives. It can't know a product's best sizes are gone, that a discount still hits target ROAS while earning you nothing, or that some products sell everywhere except your ads. ORION adds the business context Google never receives — your margins, inventory and product performance — so budget follows profit, not platform metrics.

Request access See how it works
Private beta · onboarding first merchants

Advertising platforms ask whether a product can convert. ORION also asks whether that conversion is worth paying for.

Sees

Google isn't wrong — it optimizes with what it's given. ORION reads the commerce truth that never reaches it: real inventory quality, sales velocity, marketplace demand, margin, business priority.

Decides

Scores every product, every day — which deserve budget now, which should be held back, and which deserve far more than Google ever gave them.

Directs

Pushes that decision into Google, Meta and Merchant Center — and sends validated first-party conversions back to them, so platforms optimize on more complete signals and budget follows the products that truly earn it.

How it works

One decision, made continuously: which products deserve your budget.

Every system you run manages its own layer — campaigns, feeds, stock, analytics. None of them decides which products deserve advertising. ORION sits above them all, turning what each sees into one decision per product — re-made as stock, demand and margin move.

Signals in
  • Store platform
  • Inventory & margins
  • Google Ads & Meta
  • Merchant Center
  • First-party sales & conversions
  • Marketplaces optional
ORION Sees · decides · directs · adapts
Decisions out
  • Products scored by ad-worthiness
  • Winners promoted, drains held back
  • Clean feeds to every channel
  • Diagnosed issues & fixes
  • Validated results, measured on profit
  • Priorities that adapt daily

Budget never settles. It leaves products that stopped deserving it — and finds the ones that never got their chance.

Protect

Still “in stock” to Google — but the core sizes are gone, the discount ate the margin, or the season is ending. ORION pulls the product back before another week of spend, not after.

Discover

Every catalog has products the algorithm never discovered — quietly selling through marketplaces, organic search and repeat customers. ORION finds them and gives them the budget their sales already justify.

Rebalance

Neither is a one-time cleanup. As stock, demand and margin move, budget keeps flowing from weak opportunities to strong ones.

Product

Your catalog, scored for advertising — product by product, every day.

Which products deserve budget, which are draining it, and why — re-decided as stock, demand and margin move.

Product preview — demo data, not a live client.

Outcomes

What changes when every product has to earn its budget.

Stop paying for products that can't win

Sold-out sizes, fading lifecycles, discounts that hit ROAS but erase margin — budget leaves the day a product stops deserving it, not after the campaign has spent.

Fund the winners Google overlooked

Products already succeeding on their own — marketplace sales, organic orders, repeat customers — finally get the ad budget their numbers justify.

React before you have to

As stock, demand and margin move, priorities update on their own. No weekly spreadsheet triage across thousands of SKUs.

One decision, every channel

The same product truth drives Google, Meta and Merchant Center — and your sales data confirms what each one actually delivered. One source of truth, not three setups drifting apart.

Why Orion

Orion — the hunter — is one of the oldest markers in the night sky. For centuries, its three belt stars kept travelers on course. ORION plays the same role for merchants: a fixed point in scattered commerce data that points every advertising decision in the right direction.

Results

What results can you expect with ORION?

Up to 30% more revenue

The same advertising budget, redirected to the products that actually earn — not the ones that simply carry the most ad history.

Higher profit, not just higher ROAS

Budget optimized for contribution margin, so a healthy ROAS never hides a sale that loses you money.

Measurement you can trust

ORION strengthens browser-based tracking with validated first-party conversions — helping recover the signals a tag may miss and giving advertising platforms a more complete picture for reporting and optimization. Always from privacy-compliant first-party data.

Missed revenue, discovered

Products selling everywhere except your ads, surfaced across your catalog and funded before another quarter goes by.

Less budget wasted

Spend leaves low-priority and can't-win products the day they stop deserving it — not weeks later.

Better decisions through better data

Every call — promote, hold or scale — grounded in the commerce truth Google never receives.

Advertise the products that deserve it.

ORION is in private beta. Tell us about your store and stack — we'll show you which products are quietly draining your budget, and which deserve far more than they're getting.

Request access hello@orionanalytics.io